Posts Tagged
‘marketing’

Over the years and across the world we have seen privacy regulations such as General Data Protection Regulation (GDPR) come into play, strengthening privacy rights by enforcing obligations onto businesses that collect customer data. In Australia, the Privacy Act 1988 imposes similar obligations to APP Entities defined on the OAIC website. In general, APP Entities […]

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A key component to successful marketing of new products and services is understanding the buyer behaviour process. Whether launching a go to market plan for new products or refining the market position for existing products, research and understanding of buyer behaviour is an instrumental component for creating successful market strategies. COVID-19, no doubt, has had […]

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3 years ago, in 2017 Gartner conducted a marketing survey which noted that 81% of marketers expected to be competing mostly, or completely, on customer experience (CX). In our article ‘The importance of customer loyalty and meeting customer expectations’ we explored how instantaneous data driven interactions aimed at creating personalised experiences were important to winning […]

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Why is customer loyalty important? How do we improve customer experience, meet customer expectations and create repeat business? Marketing managers and business owners are consistently diving into data and reviewing insights that help them understand their customers. As managers, we seek to understand what creates an engaged customer and how to embed loyalty. It’s not […]

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